WEEK ONE – Introduction to Creative Media Practice: What Is Creativity?
Write 150 words about ‘creativity’. What is it? Is it important? What kills it? What makes it thrive?
The author of Six Thinking Hats, Edwards De Bono once quoted, ‘It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.”
Creativity is about coming up with different ideas and exploring different avenues. The importance of Creativity has been discussed by many theorists, one being Sir Ken Robinson in his 2006 TED conference. Robinson argues that schools are killing creativity and that it is not being treated with the importance it deserves. The English author says, ‘Creativity now is as important in education as literacy, we should treat it with the same status’. He goes on to talk about that many adults loose their creativity as it has been drilled into society that having a wrong answer is a bad thing, which adults and young adults have become afraid of and that children are our only hope of keeping creative thoughts which should be encouraged.
In chapter one of the book Idea Generation, authors Leonard and Ambrose explain different ways you can kick start your mind to think creative thoughts, ideas such as working in creative environments and listening to baroque music proved to be successful.
 Infinite Innovations Ltd. (1997-2011 ). Creative quotations for brainstorming and lateral thinking. Available: http://www.brainstorming.co.uk/quotes/creativequotations.html. Last accessed 30th November 2014.
 TedTalks video . (2007?). Video – Sir Ken Robinson: Do schools kill creativity?. Available: https://www.youtube.com/watch?v=iG9CE55wbtY. Last accessed 25 November 2014.
 Basics Graphic Design: (2012) Idea Generation by Neil Leonard, Gavin Ambrose